Chien Chien, Chang

Born in Taiwan and based in London, Chien Chien is a CRM professional with nearly five years of experience in marketing technology and customer engagement.

She holds a Master’s degree in Digital Marketing from King’s College London, where she built a strong foundation in digital strategy and analytics. Chien Chien began her career in a FinTech company as a CRM graduate and now works as a CRM Manager at a Fintech company, where she focuses on strategising and executing multi-channel campaigns for global customers.

Her core strengths include CRM strategy, personalisations, data analysis, campaign automation, and performance optimisation. Alongside her technical expertise, Chien Chien has cultivated a deep interest in product management, driven by a passion for building solutions that bridge the gap between brand and customer.